Hawke's Bay Winegrowers Inc is the official regional wine industry organisation representing all wineries and growers. Formed in 2006, early growers and winemakers organisations amalgamated to form one industry body. Our aim is to build the Hawke's Bay fine wine category in achieving international recognition as a sustainable and profitable world class wine producing region. We have over 70 winery members and over 145 grower members
Regional Promotion and Marketing
Raising the profile of Hawke's Bay Wine is an important part of our strategic plan and is critical to the long-term future in an increasingly competitive marketplace. Promotional activities take place regionally, nationally and internationally .
Regional marketing has been developed around a red wine promotion platform. This enables us to tell the story of Hawke's Bay terrôir, and so, other varieties and sub-regions in turn. Members are able to access all regional promotional material to ensure a consistent and cohesive story is told.
Advocacy
Working with NZ Winegrowers and local and central government, Hawke's Bay Winegrowers represents the interests of the regional industry.
Research
The Hawke's Bay Focus Research Group investigates and contracts research relating specifically to Hawke's Bay industry issues in order to maintain and increase quality.
Findings and reports from previous research can be accessed via the Members Section of this website and are free.
Education
Hawke's Bay Winegrowers are part of the liaison and workings groups within the Eastern Institute of Technology (EIT) Wine and Viticulture programmes. See www.eit.ac.nz
