Hawke’s Bay Wine - Our secret is out

New Zealand’s oldest wine region is now the world's newest Great Wine Capital

When French Missionaries planted the very first vines in the warm, antipodean terroir of Te Matau-a-Māui Hawke’s Bay in 1851, they knew they were creating a little bit of magic. Fast forward nearly 175 years and the rest of the world has discovered wine’s best-kept secret too, with New Zealand’s oldest wine region now joining a small but mighty group of Great Wine Capitals of the World.

The pioneering spirit and sense of adventure that propelled past generations of Hawke’s Bay wine enthusiasts to forge unknown paths and build something new is a legacy that can still be experienced in every glass of the region’s superb Red Blends and Chardonnay.

Discover what history and fearless innovation tastes like… welcome to Hawke’s Bay Wine.


One of the world's Great Wine Capitals

Hawke’s Bay is officially on the world wine map

Along with 11 other prestigious wine producing regions including Bordeaux (France), Napa Valley (USA), Bilbao (Spain) and Adelaide (Australia), Hawke’s Bay has been awarded the accolade of a Great Wine Capital thanks to its innovation and diversity in wine production across 25 different soil types and 38 varietals.

Hawke's Bay Wineries

From large-scale exporters right through to artesian winemakers, our 100+ producers have worked together to build on the region’s history and create a diverse array of premium wines and styles.


Dive deep into the history of New World wine as you explore cellar doors set amid diverse vineyards that meander over rolling hills down towards picturesque rivers and a glistening coastline.

Easy, breezy bike trails criss-cross the landscape, connecting cellar doors to internationally-recognised winery restaurants and boutique cafes and accommodation.


There’s always something exciting happening in Hawke’s Bay. In a region where wine and food is in our DNA, festivals and musical events dominate the calendar. Check out our latest events here.


There’s always something interesting happening here. 

With thanks to our Partners

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