Storytelling & Visitor Experience Workshop

This was a practical workshop designed for businesses aiming to deliver exceptional visitor experiences and build brand loyalty.

Since the dawn of time, storytelling has been used to educate, entertain, and connect communities. But how can your business leverage the power of storytelling to enhance visitor experiences and build brand loyalty?

This workshop was tailored for business owners, marketing professionals, and frontline champions. It aimed to help you refine your story, improve how you communicate it, and demonstrate how exceptional visitor experiences can reinforce your brand story.

Presenters:

• Robin Shaw from Wine Tourism Australia, an expert in Wine Tourism.
• Morven McAuley from Tradecraft, a brand strategy consultancy and podcaster.     Click here to see Morven’s presentation

Insights gained from attending:

• Understanding the importance of having a story and seeing hero examples.
• Insights into what constitutes “exceptional visitor experiences” with hero examples.
• Techniques to create or identify your unique story.
• Methods to live your unique story through effective storytelling.
• Strategies to weave your unique story into:
  • Visitor experiences at your business
  • Social media
  • Online presence
  • Your product
  • Approaches to engaging your team with your story.

While the workshop was wine-centric, it offered practical applications for the broader tourism community.