A brand visionary and sales and marketing strategist with over 20 years experience in the wine industry and the deep connections that come with it. Morv originally trained as a goldsmith, working in New York and London before returning home to get back into the family wine business.
Morv is the founder and director of Tradecraft. Before this, she was an account manager for a leading NZ wine industry distributor, and the sales and global marketing manager for Antipodes Water Company. She is deeply passionate about seeing New Zealand’s boutique producers thrive and find their place in the hands of passionate foodies across Aotearoa and the world.