Robin Shaw

Wine Tourism Australia | Vintuition

Robin is the founder of Wine Tourism Australia and Vintuition.  She works with small and medium-sized wineries to help owners develop their visitor experiences while her Vintuition programs focus on innovative sales training for cellar door teams.

Robin has over 30 years of experience in the wine industry across a wide range of roles, including GM of the Australian Wine Club, inaugural manager of Jacob’s Creek Visitor Centre, and management roles with the South Australian Tourism Commission, Winemakers’ Federation of Australia and Adelaide Hills Wine Region. She developed the Wine Tourism Toolkit for both Australia and South Africa, and the Growing Wine Tourism program for Wine Australia. She also lectures in the University of Adelaide’s Master of Wine Business program and leads Wine Tourism Study Tours to South Africa. 

Robin has received multiple awards for her work educating the wine industry, including WCA’s Best Wine Educator in 2023 and the Wine Industry Impact Award for Tourism in 2019.  She is a Churchill Fellowship recipient and was named as a Top 50 Star in 2023 by Wine Business Magazine.

In her spare time, Robin roams Australia’s wine regions in her trusty motorhome aptly named Grace Vin Tourer seeking out Australia’s amazing cellar door experiences and doing a little sampling along the way.

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