Storytelling & Visitor Experience Workshop

Hawke’s Bay Winegrowers are excited to invite you to a practical workshop designed for businesses aiming to deliver exceptional visitor experiences and build brand loyalty.

Since the dawn of time, storytelling has been used to educate, entertain, and connect communities. But how can your business leverage the power of storytelling to enhance visitor experiences and build brand loyalty?

This workshop is tailored for business owners, marketing professionals, and frontline champions. It will help you refine your story, improve how you communicate it, and demonstrate how exceptional visitor experiences can reinforce your brand story.

Presenters:
Robin Shaw from Wine Tourism Australia, an expert in Wine Tourism.
Morven McAuley from Tradecraft, a brand strategy consultancy and podcaster.

What You Will Gain:

• Understanding the importance of having a story and seeing hero examples.
• Insights into what constitutes “exceptional visitor experiences” with hero examples.
• Techniques to create or identify your unique story.
• Methods to live your unique story through effective storytelling.
• Strategies to weave your unique story into:
  • Visitor experiences at your business
  • Social media
  • Online presence
  • Your product
  • Approaches to engaging your team with your story.

Who Should Attend: While the workshop is wine-centric, it offers practical applications for the broader tourism community. We encourage business leaders to attend along with their frontline champions.