Trade/Media Area

The Association aims to boost Hawke’s Bay’s standing as one of New Zealand’s top wine regions and a respected global wine hub.

NZ Winegrowers and HBWG host an annual program for international and domestic visitors, primarily media and trade buyers. HBWG provides regional tastings and overviews during these visits.

Aligned with HBWG’s strategy, we focus on promoting Hawke’s Bay’s red wines and chardonnays, aiming to deliver an impactful message to our visitors.

All trade and media visitors wishing to engage with our community should contact us direct so we can tailor your visit especially for you.

Each year wineries are asked to provide a list of their gold medal winning HB wines based on recognised wine competitions or those wines which have been reviewed by recognised independent reviewers / commentators. 

These wines are held for a regional tastings at the beginning of any visit to ensure we provide an overview and regional platform for the visitor before they undertake individual winery visits.

Submissions for the 2024 Regional Wine Collection (v. 2020 / 2021) have now closed.

Read more about the Regional Wine Collection Process here.

If you would like further information about the Regional Wine Collection contact us here.

This specific varietal collection showcases Hawke's Bay Chardonnay to the world.  Each year HBWG asks for wineries to submit their Chardonnay and the top 12 wines are selected through a blind tasting by a Master of Wine.

Submissions for the v 2022 Chardonnay Collection have closed.

If you would like further information please contact us.

Our members are contacted when additional trade opportunities arise.  Opportunities are firstly given to our base / activation members before being opened up to all members.

Here are our most recent trade visits:

  • April 2024 - Jane Skilton - Chardonnay report by region of NZ wines for Jasper Morris MW.
  • December 2023 - Rebecca Gibb MW tasting of NZ wines for Vinous.
  • November 2023 - Media / sommelier Group including Dr Jo Burzynska; Inna Yoon DipWSET; and Hiro Kawahara, Sommelier, Kikizaeshi.
  • October 2023 - Snapshot tasting opportunity with Visiting International ANZCS Speakers.

HBWG are regularly approached regarding trade opportunities specific to the Great Wine Capitals Group for which preference is given to our Great Wine Capitals Ambassadors.  You can read more about these opportunities here.

You can find more information about our brand kit, available for you to use when promoting your business, on our Resources page.

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